At the beginning of 2026, after having set into motion a shift in direction towards the end of 2025, I decided to lean into the word “alignment”. I’m not sure if this is a “middle-aged-phase” or part of turning 41 or some other meme worthy thing, but alas, I am here.

sūtrātman

I stumbled on the word sūtrātman, a Sanskrit word weaving together the principles of life (prana), thought (manas), and intelligence (vijnana). In January 2025 I embarked on another Master’s program for Clinical Mental Health Counseling while working full time. In December 2025 I put in my notice for my full time job and knew that March 2026 would be the turning point for really focusing on this shift into a brand new career, one so far away from my corporate experience that I decided I needed to make a more concerted effort to network and transition. This year has been a year of re-balancing and re-aligning. I spent the first couple of months wrapping up as many of my tasks as I could before leaving my (hopefully) last data-focused job. I immediately jumped back into reorganizing the space at home, creating and making, and writing.

I’m still learning what “alignment” means for me. So far it has required a lot of thinking and reflection, reading for more diverse ideas and knowledge, and restarting my exercise routine. Something I have noticed, however, and have found to require constant reminders on my part, is that “hard” does not mean “right”. What I have been noticing is when I’m in a flow or in a groove, things might feel “easier” (I put that in quotes because “easy” doesn’t mean effortless in this specific sense), which sometimes makes it feel like I’m missing something, I’m maybe not working hard enough, or I’m not optimizing my output. I’m trying to remind myself instead to think and feel like I’m “aligned”. I am still putting in an effort, but my effort feels different in a way. Less draining, less painful. Instead of feeling like this means I’m doing something wrong, which is how society, hustle culture, and the world of social media seems to make it out to be, I’m working toward letting myself feel like I am finally doing something right. Whatever “right” means in this context, but in particular, aligned with my values, morals, and long-term path.

It doesn’t have to be hard to be right.

Over the rest of 2026 you’ll find me doing more of exactly that. Stay tuned for more earrings. I have thoroughly enjoyed testing and creating mixed media earrings using the variety of skills and tools I’ve gathered over the last 4-5 years. As those are made, I’ll keep posting them. I have other product ideas that may eventually come to fruition as well. In the meantime, I’ve decided to hone in on my graphic designing work, so do follow my Zazzle store as more designs become available. I will also be continuing forward with my Master’s program.

You won’t see me much on Instagram, but following me there is a great place to start. I will be starting an email list for better, more consistent updates to your inbox. I’d also fully expect to see additional fundraisers for organizations working to help our disenfranchised groups and the local Rochester, NY community.

Updated: May 6, 2026


Previous Abouts

Stories evolve. Perspectives shift. I like to keep things fresh, but I also find growth shows up in the written history. Here I’ll be keeping my previous “Abouts”.


Contact Jess

If you are contacting me regarding a specific order, please do NOT use this form. Instead see the Shop Policies. There is a special form there.

JA Murphy Designs was started

to create things for communing and inspiration

Since June 2022, when JA Murphy Designs LLC was officially founded, I’ve been wandering through the world of self-employedness. It all started with 10 Zenspo (TM) designs, sold originally through print-on-demand. Since the launch of the initial design line, I’ve created 100+ designs, developed several entirely custom gift bundles, learned how to bring all production & logistics in-house, re-outsourced (Zazzle), and have rebranded / re-released with major overhauls my website 4 times. Since the very beginning I’ve been supported by family, friends, other creators, and each customer who stops into the City of Rochester Public Market booth. I’ve been overwhelmed by perfectionism, lists of things I want to try and make, and often times fear this is all going to fail. When those feelings pop up, though, I remind myself of the people I’ve connected with over the past year. Often times complete strangers. Strangers who have said things like “I feel like you’re making these [designs] for me.” and “We should be friends because we share so many hobbies.” These types of interactions mean a lot to me as a small business owner. I’m full of gratitude for all the support, feedback, and kindness I’ve experienced over these months of in-person selling.

It’s my distinct hope the community gets two things from my designs: joy (maybe in the form of a chuckle or laughter) and feeling seen. It’s my goal to reach people who maybe aren’t normally reached. Touch their souls and hearts in ways maybe not normally touched. Help them feel special and loved. It might be in the form of a sarcastic mug design about crime shows, or it might be a serious sticker for encouragement. They might not remember who designed it, but it’s my hope when they interact with my designs on whichever media they choose they feel lighter, connected, and a bit happier.

JA Murphy Consulting LLC ®

JAMC was started in June 2020 as a consulting business addressing data strategy and needs in nonprofits. In April 2021, all client contracts and projects were complete, at which point the business was dissolved as a registered LLC in the state of Pennsylvania. During the time between April 2021 and June 2022, Jess Murphy - owner / founder / chief data officer, was employed at Tableau (a Salesforce company) and all JAMC operations were concluded. As of June 2022, the name of the business, “JA Murphy Consulting LLC”, is a federally registered trademark and usage of the said trademark requires written approval from the owner of the trademark, Jess Murphy.

Contact Jess directly using the below options regarding any previously completed contracts as it relates to the business of JA Murphy Consulting LLC®.